Scope of work
As part of our ongoing partnership with Sydney Dance Company, Maud developed the 2017 Season Overview, providing a run down of the year’s performances enticing audience members to pre-book tickets.
One of the challenges often faced when promoting Sydney Dance Company is that performances are often in development right up to the opening night and very rarely — or virtually never — structured as a narrative. Performances are ideas expressed in a contemporary dance form. With only a moments opportunity to communicate and entice the audience to engage with Sydney Dance Company, emphasis is given to the power of imagery to evoke a sense of the idea that Rafael Bonachela and Sydney Dance Company wish to express.




MAUD
and Sydney Dance Company
As part of our ongoing partnership with Sydney Dance Company, Maud developed the 2017 Season Overview, providing a run down of the year’s performances enticing audience members to pre-book tickets.



The raw emphasis on human form epitomises the athleticism and beauty of elite and world class contemporary dance.
