MAUD

7am is a daily news podcast from Schwartz Media, the publishers of The Monthly and The Saturday Paper, that tells the news through in-depth interviews and sharp analysis. 7am places today’s news within the context of a nuanced, informed exploration of the issues and events that are shaping contemporary Australia.

The system features a bold word mark with echoes of print traditions, contrasted with a unique textured graphic that speaks to the process of purification and distillation – taking away what isn’t essential and unifying ideas and stories with a clear and precise focus. The flexible identity system was deployed across a range of scales and applications, including an extensive launch campaign and website which acts as a constantly evolving archive for the podcast.

In the six months since launching, 7am has had more than two million downloads, has been featured in The New York Times and topped the iTunes chart.