We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

Australia Post
Bates Smart
Bill Byron Wines
Bruce Duyshart
Carlton & United Breweries
David Jones
Droga5 New York
Gang of Four
Google Zoo
Henry Wilson
Kaldor Public Art Projects

Mike and Michael
Monash University
NRMA Insurance
Project 49
Ringle 39
Sean Izzard
Single Origin
Spa Q
State Library of NSW
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
University of Sydney
Westmead Fertility Clinic


Get in touch


Maud notes


UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
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A timeless identity for a design-led property group.

Operating at the boutique end of the market, with a design conscious, culturally informed client in mind, Beams needed a visual identity to convey its rightful place in this space.

Adopted from scaffolding and construction vernacular, the visual identity is built around a precise and intelligible grid system – an underlying structure ensuring that information is articulated clearly across all touchpoints, blurring the line between luxury and utility.

Using a functional and pragmatic approach, the custom logotype and bespoke icons derive from the grid, while the monochromatic palette adds simplicity, rigour and timelessness.

When integrated with its property campaigns, the brand needed to be consistent and prevalent, acting as a mark of quality and driving equity back to the Beams brand. The identity successfully allowed for distinction in campaign creative, through art direction, colour palette and materiality, and provided a consistent application of the Beams brand across the key campaign touchpoints.



 and Beams Projects
A timeless identity for a design-led property group.

Beams Projects is a Melbourne-based property group with a passion for architecture. Dedicated to honest design and local values, Beams develops spaces that they would want to live and work in themselves. Its projects are characterised by uncompromising high quality and scrupulous attention to detail – urban developments that endure and positively contribute to Melbourne’s architectural landscape.


The identity successfully allowed for distinction in campaign creative, through art direction, colour palette and materiality.

Read full case study