Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
7Eleven
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
Telstra
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
Gallery
1 of 19
A quarterly publication for Australia’s most prestigious financial address.

Ben & Co. is a business & lifestyle magazine for Chifley – a premium commercial tower and retail precinct in Sydney’s financial district. As part of a wider brand strategy for Chifley, Ben & Co. was designed to strengthen the foundation of the brand by connecting and telling the stories of its community. The magazine has become a platform for both internal and external thought leadership with a circulation of 6,000.

Form and function are balanced in the design. A strong identity and minimal, functional and consolidated editorial design system has a time-poor audience in mind, while a clear design hierarchy guides the eye and helps readability.
Ben & Co’s content is created and tailored to its elite readership, carefully balancing retailer commerciality with the editorial integrity that the readership demands. First-hand opinion pieces from industry leaders sit alongside long-form original features, insightful interviews and luxury lifestyle content to create an engaging and inspiring chronicle of current and useful reads. A straightforward tone and intelligent style provides readers with well-written editorial that entertains and educates.

Themed issues have led to partnerships with, and custom original content for, brands such as Tesla, Pacific Boating and Qantas. With print and online elements, the magazine also comes to life through activations such as Chifley Masterclass – a bi-annual lecture series sponsored by UBS and UNSW. The success of tailored activations is testament to Ben & Co.’s role in the shift from reporting on culture to generating it.

Ben & Co. is delivered to every desk at Chifley as well as being distributed to strategic locations in the surrounding CBD area.

“Maud consistently delivers a beautifully-crafted, considered and relevant magazine for and about our people. Every issue becomes a talking point in the building and beyond, and we see it as a huge asset to the Chifley community and an invaluable contribution to tenant engagement.”
Ania Ajiri, Centre Manager & Senior Marketing Manager, Charter Hall
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chifley Tower

MAUD

 and Chifley
A quarterly publication for Australia’s most prestigious financial address.

Ben & Co. is a business & lifestyle magazine for Chifley – a premium commercial tower and retail precinct in Sydney’s financial district. As part of a wider brand strategy for Chifley, Ben & Co. was designed to strengthen the foundation of the brand by connecting and telling the stories of its community. The magazine has become a platform for both internal and external thought leadership with a circulation of 6,000.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chifley Tower
“Maud consistently delivers a beautifully-crafted, considered and relevant magazine for and about our people. Every issue becomes a talking point in the building and beyond, and we see it as a huge asset to the Chifley community and an invaluable contribution to tenant engagement.”
Ania Ajiri, Centre Manager & Senior Marketing Manager, Charter Hall