Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
7Eleven
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
Telstra
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
Gallery
1 of 6
Earning a place at the Christmas table.

Years of advertising has bought Coca Cola an association with Christmas. But in recent times this special family occasion has increasingly shunned the presence of the fizzy soft drink, in favor of more premium alternatives — CAPI, San Pellegrino, and other new entrants.

Our task was to design a bottle worthy of the occasion and earn a place at the Christmas table.

Inspired by the “Taste The Feeling” brand line, the limited edition bottles were designed with their context in mind, capturing the spirit and excitement of the festive season whilst elevating the specialness of the product to a table worthy centre piece. Bold patterns, embodying fun, energy and surprise, become a wrapping motif, creating a table presence and allowing the bottles to stand out in market and at events and gatherings.

The patterns are engineered to work with the challenging forms of the bottle, while also adapting to the colour palette of both the sugar and sugar-free varieties.

“We selected Maud as the only Australian design business part of our international roster of agencies out of Atlanta.”
James Sommerville, VP Global Design, Coca Cola
 
 
 
 

MAUD

 and Coca-Cola
Earning a place at the Christmas table.

Years of advertising has bought Coca Cola an association with Christmas. But in recent times this special family occasion has increasingly shunned the presence of the fizzy soft drink, in favor of more premium alternatives — CAPI, San Pellegrino, and other new entrants.

 

 
 
 
 
 
“We selected Maud as the only Australian design business part of our international roster of agencies out of Atlanta.”
James Sommerville, VP Global Design, Coca Cola