Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 10
Setting the style of the nation

In the age of fast fashion, instagram influencers and pure play digital retailers, for department stores to remain relevant they need to hold a point of view. They need to be credible as purveyors of style, curating an edit of goods for which Australian’s will desire.

Part of this challenge is maintaining a brand image in the eyes of Australian shoppers that is credible, trend setting and aspirational. For the David Jones Spring / Summer 2017 campaign we celebrated a stereotypically Australian quality — optimism. We shot 2 emerging models in Adut Akech and Charlee Fraser against bright colours and settings reflecting an aspirational but typically Australian lifestyle.

The campaign assets set a tone for the season and create an aspirational appeal, but they also serve a functional purpose. With a typically cluttered department store, campaign imagery needs to carve through and provide way-finding for customers navigating their way through a busy store environment. In addition, the power of bold imagery in the context of shop windows can’t be underestimated as a means to drive store traffic.

The end result is store sales up YOY and a campaign that is seen by David Jones as one of its most successful in recent times.

“Working with an iconic Australian brand like David Jones is also a really big achievement for me. I’m really proud of the spring summer campaign that I shot for them.”
Adut Akech, International Model, VOGUE 2017
Photography: Hannah Scott-Stevenson
 
 
 
Photography: Hannah Scott Stevenson
 
 
 

MAUD

 and David Jones
Setting the style of the nation

In the age of fast fashion, instagram influencers and pure play digital retailers, for department stores to remain relevant they need to hold a point of view. They need to be credible as purveyors of style, curating an edit of goods for which Australian’s will desire.

 

Play
Pause
Sound
 
Photography: Hannah Scott-Stevenson
 
 
 
The strength of these images not only play out in out of home advertising, but also in store where they have the power to carve through a busy shopping environment.
Photography: Hannah Scott Stevenson
 
 
 
“Working with an iconic Australian brand like David Jones is also a really big achievement for me. I’m really proud of the spring summer campaign that I shot for them.”
Adut Akech, International Model, VOGUE 2017