Scope of work
Our brief was to create a modern interpretation of a classic 1999 David Jones ad campaign, which heroed its designers and featured the iconic David Jones “There’s No Other Store” jingle.
For the Spring/Summer 2020 campaign, we celebrated Australia’s fashion designers – from established icons to emerging creatives – with a series of intimate portraits and a short film that brought these portraits to life. The film also features the voices of the designers, expressing their inspirations and experiences, as well as the unique qualities of Australian fashion and the importance of supporting the local industry. With a stripped back instrumental version of the original jingle, the film evokes a nostalgia which nods to David Jones being part of the lives of Australians for as long as we can remember.
In a year of unprecedent change and adaptation, the campaign explores the unique spirit of the place we call home and brings the fashion community together to stand united and celebrate the creativity from our own shores.
As part of David Jones’ The Home of Australian Fashion campaign, we showcased Australia’s most renowned fashion designers, championing both the individual and Australian fashion as a whole.