UnLtd: launch MOOD
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.
Gallery
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Scope of work
The Home of Australian Fashion
Our brief was to create a modern interpretation of a classic 1999 David Jones ad campaign, which heroed its designers and featured the iconic David Jones “There’s No Other Store” jingle.
For the Spring/Summer 2020 campaign, we celebrated Australia’s fashion designers – from established icons to emerging creatives – with a series of intimate portraits and a short film that brought these portraits to life. The film also features the voices of the designers, expressing their inspirations and experiences, as well as the unique qualities of Australian fashion and the importance of supporting the local industry. With a stripped back instrumental version of the original jingle, the film evokes a nostalgia which nods to David Jones being part of the lives of Australians for as long as we can remember.
In a year of unprecedent change and adaptation, the campaign explores the unique spirit of the place we call home and brings the fashion community together to stand united and celebrate the creativity from our own shores.
MAUD
and David Jones The Home of Australian Fashion
As part of David Jones’ The Home of Australian Fashion campaign, we showcased Australia’s most renowned fashion designers, championing both the individual and Australian fashion as a whole.
In 2020 at the height of the COVID-19 crisis, we wanted to shine a spotlight on Australian brands to encourage consumers to consider local when making purchase decisions. We collaborated with Maud to profile our incredible line up of Australian designers to share their stories about Australian style as The Home of Australian Fashion.
As always with Maud, we really appreciate the fresh thinking and exceptional art direction they bring to each and every project, with this one being no exception.
As always with Maud, we really appreciate the fresh thinking and exceptional art direction they bring to each and every project, with this one being no exception.
Georgia Hack, General Manager - Marketing Communications, David Jones
The Art of Living.
David Jones has the opportunity to present Australians with the model and the means to live artfully, with grace, consideration, composure and confidence. Each product and service category is itself an artform and sharing with our customers the right way to navigate and explore these elements of life is the business of our campaigns and communications.
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