We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

Australia Post
Bates Smart
Bill Byron Wines
Bruce Duyshart
Carlton & United Breweries
David Jones
Droga5 New York
Gang of Four
Google Zoo
Henry Wilson
Kaldor Public Art Projects

Mike and Michael
Monash University
NRMA Insurance
Project 49
Ringle 39
Sean Izzard
Single Origin
Spa Q
State Library of NSW
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
University of Sydney
Westmead Fertility Clinic


Get in touch


Maud notes


UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
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The Home of Australian Fashion

Our brief was to create a modern interpretation of a classic 1999 David Jones ad campaign, which heroed its designers and featured the iconic David Jones “There’s No Other Store” jingle.

For the Spring/Summer 2020 campaign, we celebrated Australia’s fashion designers – from established icons to emerging creatives – with a series of intimate portraits and a short film that brought these portraits to life. The film also features the voices of the designers, expressing their inspirations and experiences, as well as the unique qualities of Australian fashion and the importance of supporting the local industry. With a stripped back instrumental version of the original jingle, the film evokes a nostalgia which nods to David Jones being part of the lives of Australians for as long as we can remember.

In a year of unprecedent change and adaptation, the campaign explores the unique spirit of the place we call home and brings the fashion community together to stand united and celebrate the creativity from our own shores.



 and David Jones
The Home of Australian Fashion

As part of David Jones’ The Home of Australian Fashion campaign, we showcased Australia’s most renowned fashion designers, championing both the individual and Australian fashion as a whole.

In 2020 at the height of the COVID-19 crisis, we wanted to shine a spotlight on Australian brands to encourage consumers to consider local when making purchase decisions. We collaborated with Maud to profile our incredible line up of Australian designers to share their stories about Australian style as The Home of Australian Fashion.

As always with Maud, we really appreciate the fresh thinking and exceptional art direction they bring to each and every project, with this one being no exception.
Georgia Hack, General Manager - Marketing Communications, David Jones