Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
Gallery
1 of 25
Telling the story of a unique place in the world.

A new modernist building in the heart of Dunedin, Ebb is informed by its unique position in a culinary and cultural centre surrounded by rugged coast and wild countryside. It is both modern boutique hotel and wilderness retreat.

Ebb was named after the site’s historic location on the edge of the now reclaimed Otago Harbour tidal flats. On the ebb tide, Polynesian travellers would have first landed on the exposed tidal flats before stepping foot on land.

To root the hotel in a sense of place, this story is embodied in the building and identity, starting with façade. Ebb founders, father and son Dylan and Frank, commissioned local artist Simon Kaan to create a large-scale artwork to wrap the entire facade of the building. Simon’s meditative artwork depicts the heads of the Otago Harbour, with the view of the land and sky from the sea.

Our focus then shifted to developing a full brand identity for Ebb Dunedin, which included everything from signage and wayfinding to a completely custom website to handle guest bookings.

The façade artwork unlocked our creative thinking and became the foundation of our exploration. Opening the door to a connection to the place and its history gave us an anchor beyond just good design and architecture.

The notion of ebb and flow became the thinking behind the visual and verbal language, exploring ideas such as elements colliding, water meeting land and tidal patterns. The wordmark is inspired by sea level markers, and sits against a series of measurement lines, rising and falling according to where it’s seen.

The characterful and quirky wordmark is paired with a calm, recessive typeface and used with other transcendent graphic elements such a colour palette inspired by Dunedin’s landscape.

Photography played a key role and we commissioned aerial, landscape and close- up photography by Irenaeus Herok, which captures Dunedin’s coastline through an ethereal lens and adds a sense of movement and wonder to the identity.

Ebb’s lyrical and fluid tone instils a sense of place and feeling of escapism with every line. Warm and casual, the rhythmic and informal language welcomes everyone to go with the flow.

 

“Maud helped us identify who we are as a hotel, and imbued meaning into the story we want to convey to our guests. Before Maud, we were an erratic mix of ideas, but after collaborating day in day out, we felt listened to and like we crafted the brand together. Maud’s amazing design aesthetic is part elegant and sophisticated with a sense of edge and uniqueness, which is also distinctly Dunedin. I’m still wondering how they captured the essence of Dunedin without ever visiting! Maud has done an amazing job to create a brand I'm really proud of. It’s been a pleasure!”
Dylan Cazemier, Founder, Other Places
 
 
 
 
 
 
 
 
 
 
 
 
 
 

MAUD

 and Ebb Dunedin
Telling the story of a unique place in the world.

Ebb is a modern boutique hotel that provides relaxed luxury for a restful pause on your journey. Inspired by the land, sea and sky and surrounds it, Ebb is a contemporary neighbourhood hotel that serves friends, locals and guests a slice of authentic Dunedin.

 
 
 
To give the hotel a sense of place, our first job was to translate local artist Simon Kaan’s meditative artwork into a 20 metre long by three-storey high digital print to sit across 30 glass panels to create the final glass facade.
 
 
 
 
 
 
 
 
 
 
Aerial, landscape and close-up photography captures Dunedin’s coastline through an ethereal lens and gives the identity a sense of movement and wonder.
 
 
 
 
 
 
 
“Maud helped us identify who we are as a hotel, and imbued meaning into the story we want to convey to our guests. Before Maud, we were an erratic mix of ideas, but after collaborating day in day out, we felt listened to and like we crafted the brand together. Maud’s amazing design aesthetic is part elegant and sophisticated with a sense of edge and uniqueness, which is also distinctly Dunedin. I’m still wondering how they captured the essence of Dunedin without ever visiting! Maud has done an amazing job to create a brand I'm really proud of. It’s been a pleasure!”
Dylan Cazemier, Founder, Other Places