Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 16
A new identity for Australia’s largest entertainment company.

As Australia’s largest producer and broadcaster of entertainment, Foxtel has had a monopoly on the Australian pay TV market for decades. With Netflix and Stan stealing market share, it was suffering from perceptions of being dictatorial, confusing and expensive. Foxtel had to shift away from being a pay subscription service focused on its tech offering, and start to behave more like a progressive, content led entertainment company.

Without a clear understanding of the brand’s purpose and an intelligible way of accessing the wealth of content it offers, customers were beginning to feel that Foxtel was out for what it could get, rather than what it could provide. How do you make Australia’s biggest content provider feel like a modern, personal and responsive entertainment company?

Perception alone was never going to solve the issue. We created new systems from every click and swipe of customer interaction and information architecture of how the content is presented, to the spoken language used in call-centres and emails all the way up to a new logo and wordmark at the top of the building. We had to create a new perception and bring the reality up to meet it.

People weren’t buying Foxtel, they were buying access to the shows and movies they love. Foxtel needed to exist in service of the content, not the other way around. Furthermore, customer confusion begins with internal confusion. We established a clarity of purpose, efficient systems and clear brand guidelines within Foxtel to signal change externally.

Our approach was to make Foxtel the shortest line between the consumer and the content they love. To help the organisation fall back in love with film and TV, we let the movies and shows people love do the work. We created a new visual identity and language system based on a love of entertainment. Starting with a logo derived from old film cameras to a colour palette based on television test signals, and by using red – the colour of cinema – as the brand colour, we took every opportunity to imbue their brand with the passionate language of film and TV.

A comprehensive design and customer experience strategy, was implemented at every level of the business beginning with the launch of a new streaming product. Beneath the master brand, we created a consistent identity system to make sense of multiple brands and channels within the business. We also designed packaging, influenced product (technology) design and created a series of on-air idents.

“We’re here to connect Australians with the stories they love. This is more than a new look, it’s a commitment from the sign at the top of the building through to the smallest customer interaction.”
Mark Buckman, Chief Marketing Officer
 
 
 
 
 
Packaging for iQ3
 
 
 

MAUD

 and Foxtel
A new identity for Australia’s largest entertainment company.

As Australia’s largest producer and broadcaster of entertainment, Foxtel has had a monopoly on the Australian pay TV market for decades. With Netflix and Stan stealing market share, it was suffering from perceptions of being dictatorial, confusing and expensive. Foxtel had to shift away from being a pay subscription service focused on its tech offering, and start to behave more like a progressive, content led entertainment company.

 
 

Brand colours take inspiration from film and TV test patterns, and a custom typeface allows Foxtel to speak with a unique voice.

Read full case study
 
 
Foxtel Sans, custom typeface developed in collaboration with Matter of Sorts
 
 
 
 
Packaging for iQ3
 

A flexible design system was delivered across marketing communications, ensuring that Foxtel’s “brand volume” can be dialled up and down to suit the needs of the messaging and the content.

Read full case study
 
 
 
Play
Pause
Sound
Broadcast package designed in collaboration with Pandayoghurt
“We’re here to connect Australians with the stories they love. This is more than a new look, it’s a commitment from the sign at the top of the building through to the smallest customer interaction.”
Mark Buckman, Chief Marketing Officer