UnLtd: launch MOOD
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.
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Scope of work
Creating an identity for Google’s most creative resource.
Google Zoo is a creative think tank for brands and agencies. It combines the backbone and insight of Google with a creative approach to projects. It required an identity befitting Google’s most creative resource.
Informed by Google’s Material design guidelines, we created an identity system that uses simple geometric shapes in a structured yet playful way to reflect the spirit and solidity of Zoo.
Bringing the brand to a level consistent with its creative contemporaries, it is a global identity that reflects its singular offering.
“Maud got us thinking in ways we couldn’t have previously imagined.”John Merrifield, Chief Creative Office, Google Asia Pacific
MAUD
and Google Creating an identity for Google’s most creative resource.
Google Zoo is a creative think tank for brands and agencies. It combines the backbone and insight of Google with a creative approach to projects. It required an identity befitting Google’s most creative resource.
“Maud got us thinking in ways we couldn’t have previously imagined.”
John Merrifield, Chief Creative Office, Google Asia Pacific A new identity for Australia’s largest entertainment company.
As Australia’s largest producer and broadcaster of entertainment, Foxtel has had a monopoly on the Australian pay TV market for decades. With Netflix and Stan stealing market share, it was suffering from perceptions of being dictatorial, confusing and expensive. Foxtel had to shift away from being a pay subscription service focused on its tech offering, and start to behave more like a progressive, content led entertainment company.
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