Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 12
Making Art Public: 50 years of Kaldor Public Arts Projects.

Kaldor Public Arts Projects is the first and longest running public arts organisation in the world. Led by its visionary founder, John Kaldor AO, it has been creating ground-breaking projects in public spaces since 1969, collaborating with the likes of Gilbert & George, Sol LeWitt, Richard Long and Jeff Koons. MAUD worked with Kaldor Public Arts Projects on the visual identity for its 50th anniversary.

‘Making Art Public’ was an exhibition at Sydney’s Art Gallery of NSW showcasing 34 ephemeral projects, reimagined and presented together for the first time. British artist and guest curator Michael Landy reconceptualised each work within an oversized archive box, using archives, documentation and remnant artworks to distil and reincarnate the projects in new and surprising forms.

Typically, Kaldor Public Arts Projects takes art outside buildings into the public realm. By taking art out of the gallery format, KPAP is not only placing art into public space, but also into public time, which flows, fleets and fades. This act truly situates the art in the public; it is the ultimate public gesture and it has had a profound impact on Australians’ experience of contemporary art.

The importance of ‘time and place’ led us to explore the vernacular of maps and calendars. In maps we parameterise public space using a grid — the grid aids the way we navigate place. This is also true for calendars, where we also use a grid to navigate time. The grid became a supporting and navigational device for both time and place — which extends to the way the event was navigated.

We kept the event communications monotoned, to allow the colour and richness to come from the artworks, and the Dada Grotesk typeface is based on the Aurora typeface, originally found in a 1918 issue of Dada Paris magazine. A nod to an archival past, it felt appropriate for Landy’s archival approach to the exhibition.

The microsite component has been a significant touch point for the business, and we have continued to work on various art projects for the organisation, including the Asad Raza exhibition, ‘Absorption’, as well as the ‘All Schools Should be Art Schools’ seminar, hosted by KPAP at UNSW Art and Design.

 
 
 
 
 
 
An installation view of the exhibition Making art public: 50 years of Kaldor Public Art Projects at the Art Gallery of New South Wales. Photo: Daniel Boud
Photo: Daniel Boud
Photo: Daniel Boud

MAUD

 and Kaldor Public Arts Projects
Making Art Public: 50 years of Kaldor Public Arts Projects.

Kaldor Public Arts Projects is the first and longest running public arts organisation in the world. Led by its visionary founder, John Kaldor AO, it has been creating ground-breaking projects in public spaces since 1969, collaborating with the likes of Gilbert & George, Sol LeWitt, Richard Long and Jeff Koons. MAUD worked with Kaldor Public Arts Projects on the visual identity for its 50th anniversary.

 
 
 
 
 

The website is a permanent digital archive, for the event and beyond.

Read full case study
 
 
 
An installation view of the exhibition Making art public: 50 years of Kaldor Public Art Projects at the Art Gallery of New South Wales. Photo: Daniel Boud

We worked alongside the Art Gallery of NSW team to execute the identity within the iconic gallery space.

Read full case study
Photo: Daniel Boud
Photo: Daniel Boud