Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
Gallery
1 of 12
Saving lives, one cup of tea
at a time.

MOOD is the brainchild of UnLtd – a not-for-profit helping youth living at risk in Australia. It connects the power, financial and cultural influence of the media industry with small, youth-focused charities to create positive social change. From its work with charity partners, UnLtd sees first-hand what a critical issue mental health is for young Australians. Nine people die each day in Australia by suicide. It is the leading cause of death of young people, which is not okay. So, it decided to do something about it.

Bringing the media and marketing industries together, UnLtd decided to launch a social enterprise and to create a physical product to sell, to raise funds to fight youth suicide. UnLtd asked us to use our skills for good to help them create a product with purpose – tea that saves lives.

The data all points to the older demographics being the biggest tea consumers, getting through around 10 cups per day. But we didn’t believe young people don’t drink tea at all, we just didn’t think the right tea had come along to appeal to them yet.

So, how do we create a tea brand that makes people who don’t normally even like tea, want to be seen drinking it? We create a brand that young people can relate to and feel proud to share with their mates.

Gen Z has a lot to be pessimistic about – climate change, unemployment and massive debt. Faced with such insurmountable problems, it’s easy to see no cause for optimism. But while most charities spend too much time dwelling on the negative, our strategic opportunity was to position Mood tea as a brand that’s optimistic about the future, and every person’s ability to make positive change. Tea with a bright side became our north star.

Mood teas are designed to make you feel good and have a positive impact on your mental wellbeing. Every pack shares reasons to be optimistic, with real stories of positive change and all profits go towards improving the mental wellbeing of others.

A tea brand that does good, makes you feel good and tastes good needed a bright, colourful and expressive visual identity. The wordmark is solid, bold and dynamic, and regardless of what you pair it with, nothing will conquer it. We picked a range of typography to suit the flavours and express the ‘moods’, while the commissioned illustrations are a charming and mood-enhancing way of capturing each individual tea blend – Happy Days, Get On Up, Be Kind, Unwind and Sweet Lullaby.

Art direction and photography is both authentic and uplifting to reflect that Mood is optimistic about the future, and every person’s ability to make positive change.

 

 

“Working with Maud was fantastic. They were friendly and professional, putting an exceptional level of detail, thought and craftsmanship into everything they touch. They really got our purpose, our mission and who we were looking to reach, then presented ideas that went above, outside and beyond what we were imagining. I love our brand; our packaging and the identity Maud has created for MOOD.”
Jenni Hayward, GM of Little Colossus | MOOD
 
 
 
 
Illustrations: Elin Matilda
 
 
 
 

MAUD

 and UnLtd
Saving lives, one cup of tea
at a time.

MOOD is a social enterprise committed to fighting youth suicide in Australia. MOOD asked us to use our skills for good to help them create a product with purpose, with all profits going towards funding mental health projects to save young lives. What did we come up with? Tea that saves lives.

 

 
 
We crafted a series of unique wordmarks that speak to the benefit of each individual tea.
 
 
 
 
The illustrations are a mood-enhancing way of capturing each tea blend – Happy Days, Get On Up, Be Kind, Unwind and Sweet Lullaby.
Illustrations: Elin Matilda
 
 
 
 
“Working with Maud was fantastic. They were friendly and professional, putting an exceptional level of detail, thought and craftsmanship into everything they touch. They really got our purpose, our mission and who we were looking to reach, then presented ideas that went above, outside and beyond what we were imagining. I love our brand; our packaging and the identity Maud has created for MOOD.”
Jenni Hayward, GM of Little Colossus | MOOD