Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 27
Rebranding an Australian cultural icon.

As one of the country’s greatest exports, the dramatic arts continue to help Australia punch above its weight on the international stage. Since 1958, NIDA has been integral to a renowned performing arts sector in Australia, supporting the individual vision of its graduates and exporting planeloads of performers to Hollywood. NIDA needed a world-class identity to ensure the organisation, and Australia, continues to earn its rightful place on the world stage.

The rise of YouTube and similar channels has seen the democratisation of performance – anyone can do it. This has increased the volume of ‘dramatic art’ being produced and compromised its overall quality as the number of original performances decline. The value of dramatic arts to Australian society is at risk of eroding and now more than ever, NIDA’s conservatoire approach and its pursuit of technical mastery plays a key role in preserving a high standard of education.

A contemporary new identity, rooted in a consistent yet flexible design system, befits NIDA’s status as a global cultural powerhouse, while the brand architecture is designed to broaden NIDA’s appeal beyond the dramatic arts in response to growing demand for performance skills across a wide range of industries.

The campaign illustrates the power of performance through portraiture and audience reaction. Designed to drive enrolment to NIDA’s Open and Studios programs, we showed young and adult audiences a show reel of work produced by NIDA graduates while internationally-renowned photographer Derek Henderson captured their individual reactions in motion and still imagery. The images capture humanity in its purest form and reiterate the power of performance and therefore the importance of the performing arts.

“NIDA is central to nurturing the creativity required for Australia to develop and maintain a rich performing arts sector.”
Cate Blanchett
 
 
 
Architectural photography: Irenaeus Herok
 
 
NIDA Corporate
 
 
 
 
 
 
 
 
 
 
 
 
 
Website
Website NIDA Open
Website NIDA Corporate
Application

MAUD

 and NIDA
Rebranding an Australian cultural icon.

As one of the country’s greatest exports, the dramatic arts continue to help Australia punch above its weight on the international stage. Since 1958, NIDA has been integral to a renowned performing arts sector in Australia, supporting the individual vision of its graduates and exporting planeloads of performers to Hollywood. NIDA needed a world-class identity to ensure the organisation, and Australia, continues to earn its rightful place on the world stage.

 
 
 
Architectural photography: Irenaeus Herok
 
 
NIDA Corporate
 
 

The campaign illustrates the power of performance through portraiture and audience reaction, captured by internationally renowned photographer Derek Henderson.

Read full case study
 
Photography: Derek Henderson
 
 
 
 
 
 
 
 
 
 
 
Website
Website NIDA Open
Website NIDA Corporate
Application
“NIDA is central to nurturing the creativity required for Australia to develop and maintain a rich performing arts sector.”
Cate Blanchett