Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 10
Branding an instantaneous payment system that lives within every digital banking environment in Australia.

In 2018, BPAY released Osko – a revolutionary payment system that makes inter-bank transfers within Australia instant. The app allows anyone to pay anyone within 60 seconds, regardless of your bank, anywhere, anytime. This pioneering service needed an identity as simple as an icon but as expressive as a brand.

BPAY is an electronic bill payment system offering Australians secure and trusted bill payments. Its latest innovation, Osko, is changing the way Australians pay each other, with payments in under a minute, 24 hours a day, seven days a week. It is backed by every financial institution in Australia.

The instantaneous payment technology required an identity as efficient as the technology itself. The logo device needed to exist at every scale, from a billboard to a form field. It needed to be recognisable with no name to qualify it. It needed to work at small scale on low pixel density screens; in every colour as well as the absence of colour. It needed to be chameleonic in nature, operating effectively in the diverse contexts of every bank in Australia.

To generate engagement and loyalty, the logo operates beyond the pure functional role of the banking environments, reflecting a fully-fledged brand in a single icon. Longevity and relevance into the future, when real time payments are typical rather than remarkable, was paramount.

The design solution is truly customer centric, putting the needs of users at the heart and emphasising its functional role ahead of everything else.

“Maud did not shy away from challenges, excelling in all aspects from research and strategy to branding and logo design. They were also highly collaborative with our other agency partners, ensuring the design was not built in isolation and that we shared a clear and consistent brand vision.”
Brittany Kury, Marketing Manager Osko, BPAY Group
 
 
 
 

MAUD

 and BPAY
Branding an instantaneous payment system that lives within every digital banking environment in Australia.

In 2018, BPAY released Osko – a revolutionary payment system that makes inter-bank transfers within Australia instant. The app allows anyone to pay anyone within 60 seconds, regardless of your bank, anywhere, anytime. This pioneering service needed an identity as simple as an icon but as expressive as a brand.

 

The instantaneous payment technology required an identity as efficient as the technology itself.

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The logo device needed to exist at every scale, from a billboard to a form field.

Read full case study
 
 
As the brand is rolled out across Australia, its simplicity and approachability has made it easily adapted by other agencies, creating campaigns across motion and outdoor.
Campaign TVC created by BMF (agency) and Buck (director), 2018
Campaign TVC created by BMF (agency) and Buck (director), 2018
“Maud did not shy away from challenges, excelling in all aspects from research and strategy to branding and logo design. They were also highly collaborative with our other agency partners, ensuring the design was not built in isolation and that we shared a clear and consistent brand vision.”
Brittany Kury, Marketing Manager Osko, BPAY Group