We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

Australia Post
Bates Smart
Bill Byron Wines
Bruce Duyshart
Carlton & United Breweries
David Jones
Droga5 New York
Gang of Four
Google Zoo
Henry Wilson
Kaldor Public Art Projects

Mike and Michael
Monash University
NRMA Insurance
Project 49
Ringle 39
Sean Izzard
Single Origin
Spa Q
State Library of NSW
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
University of Sydney
Westmead Fertility Clinic


Get in touch


Maud notes


UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
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Designing a movement with Google.

Rare with Google exists to promote diversity and inclusion in the creative industries. After a successful launch as a three-day masterclass supported by D&AD and sponsored by Google, with events in London, Sydney, Auckland and Tokyo, Rare with Google expanded from Masterclasses to include Creative Campus, a creative industries student learning program, and Creative Fellowship, one year in residence at Google’s creative teams.

We needed to bring the visual identity into a distinctively Google visual style, finding a design solution that married the concept of punk, protest and grassroots movements with arguably the largest brand in the world — Google.

To find ways to make the Rare identity distinctive and ownable, we delved into the Google brand, embracing and subverting some of its key elements in equal measure. We played with the Google colour palette to wash the design with one of the 20 possible colours within the Google range, which was then overprinted with black messaging and imagery – a nod to grassroots photocopying and communications.

We embraced Google Sans and Roboto (Google’s primary typefaces), using both for screen and print, and updated the iconography to represent diversity, progress and inclusion from a global perspective.

To ensure the communications still appealed to the creative community while aligning with Google’s visual identity, we gave the program a sense of utility, to feel like a creative manual that people can easily use, read and interact with.

Rare with Google events are now running cross Sydney, London, Auckland, Cannes, Tokyo and New York, and despite the COVID disruption, it went ahead with digitally delivered content for its fourth year’s masterclasses, with interviews and keynotes produced and delivered remotely in association with Semi Permanent.



 and Google
Designing a movement with Google.

Rare with Google is a platform that feeds the creative, media and tech industries with diverse talent to keep unique perspectives and great ideas in the pipeline, and propel us all towards a more innovative, inclusive state. Launched as an experiment in 2017, we needed to scale the project and adapt the brand to become a Google led initiative.


A typographic system of city abbreviations and dates represent each Rare event, where the code becomes a unique identifier to index all Rare events.

Read full case study

Following its 2019 success, Maud designed a limited edition publication that showcased all of Rare’s achievements, interviews and reflections.

Read full case study