UnLtd: launch MOOD
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.
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Scope of work
Giving minorities a voice in the creative industry.
RARE is a three-day leadership masterclass promoting diversity in the creative and tech industry. Supported by D&AD, the three-day event in London, Sydney and Tokyo, equips creatives from minority backgrounds with the skills and confidence to thrive in the creative industries. Google, the primary sponsor of the event, asked Maud to design the identity, website and communications for the event.
Diversity is the lifeblood of creativity. In its essence, it is also something difficult to assign a standardised brand. Our design concept used a contrasting two-layered approach to reflect the juxtaposition inherent in diversity. A utilitarian foundation is topped with a layer of expressive graphic language.
The disruptive, punk aesthetic of the symbols creates a message where written language could be disingenuous, giving a look and feel to diversity – ultimately, something that should remain as unbranded and unrestrained as possible.
“Our brief to MAUD was a tough one – develop a visual identity that represents people of all genders, races, sexualities, social backgrounds, ages and perspectives, equally. What they came up with was genius. Empathic and progressive. It’s an identity we’re incredibly proud to have.”Stefanie Di Gianvincenzo, RARE Co-Founder
MAUD
and D&AD Giving minorities a voice in the creative industry.
RARE is a three-day leadership masterclass promoting diversity in the creative and tech industry. Supported by D&AD, the three-day event in London, Sydney, Auckland and Tokyo, equips creatives from minority backgrounds with the skills and confidence to thrive in the creative industries. Google, the primary sponsor of the event, asked Maud to design the identity, website and communications for the event.
In collaboration with Sample, we designed packaging for RARE’s limited edition beer range – each bottle featuring artwork from a diverse range of artists.
“Our brief to MAUD was a tough one – develop a visual identity that represents people of all genders, races, sexualities, social backgrounds, ages and perspectives, equally. What they came up with was genius. Empathic and progressive. It’s an identity we’re incredibly proud to have.”
Stefanie Di Gianvincenzo, RARE Co-Founder Creating an identity for Google’s most creative resource.
Google Zoo is a creative think tank for brands and agencies. It combines the backbone and insight of Google with a creative approach to projects. It required an identity befitting Google’s most creative resource.
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