We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne, entrusted with some of Australia’s most iconic brands.

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

Australia Post
Bates Smart
Bill Byron Wines
Bruce Duyshart
Carlton & United Breweries
David Jones
Droga5 New York
Gang of Four
Google Zoo
Henry Wilson
Kaldor Public Art Projects

Mike and Michael
Monash University
NRMA Insurance
Project 49
Ringle 39
Sean Izzard
Single Origin
Spa Q
State Library of NSW
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
University of Sydney
Westmead Fertility Clinic


Get in touch


Maud notes


UnLtd: launch MOOD

26 February, 2021
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.

Designing around a pandemic

27 July, 2020
MAUD is on Medium. Read our first article about how we’re helping some of Australia’s leading arts institutions navigate the challenges of COVID-19.

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.
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Reimagining the identity of a bastion of expression and craft.

Through its clothing collections, Romance Was Born connects people to art, nature, nostalgia and the Australian Identity. The label has been shown in Paris; acquired by national institutions, including the National Gallery of Australia, the Powerhouse Museum, the National Gallery of Victoria; and worn by the likes of Cate Blanchett, Beyonce, Sia and Daphne Guinness. In 2019, it was featured in the “Camp: Notes on Fashion” at the Metropolitan Museum of Art in NYC.

In recent years, industry heavyweights such as Balmain, Burberry, Balenciaga and Saint Laurent have opted for the inconspicuous austerity of sans serif logotypes, signalling a wider change in how our culture thinks about and visualises luxury. Once flamboyant and conspicuous, luxury is now all about simplicity and substance.

In this sea of sans serif, we refuted the solely minimalist gallery approach and leant into the flamboyant and the excessive, producing a visual identity as expressive as the RWB sensibility without losing function and utility.

The brand is built on a polished, custom designed logotype with flared stroke endings reminiscent of grand chiselled engravings. It operates in a structured and fluid form, taking cues from the exuberant spirit of the label, and while the stacked version becomes the functional maker’s mark, more expressive and experimental lettering can be applied across packaging and digital channels.



 and Romance Was Born
Reimagining the identity of a bastion of expression and craft.

Fashion label Romance Was Born has contributed to the evolution of Australia’s cultural identity through its exploration of themes and lavish, immersive runway shows. Bridging the boundaries of fashion, art and theatre with a magical formula that combines culture, colour, humour and handwork, Romance was Born needed an identity that was reflective of their spirit, yet modern, practical and adaptable.

In a sea of sans serif, we refuted the solely minimalist gallery approach and leant into the flamboyant and the excessive.
“It has been a great journey working with MAUD on our new brand identity. We have had our logo since we started the brand 15 years ago. MAUD have been so creative and presented us so many options which we could take, which was quite overwhelming but exciting! We were really supported with our decision making on all the elements from website, labelling and packaging, and we love the new Romance Was Born feeling.”
Anna Plunkett, co-founder, Romance Was Born