Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 12
Putting the black and white back into news: a brand blueprint, architecture and visual identity for Australia’s most fearless publishers.

For more than 40 years, Schwartz Media has built a reputation for publishing the highest quality writing and journalism in the country through titles including The Saturday Paper, The Monthly magazine, Quarterly Essay and Australian Foreign Affairs, guided by its progressive visionary: Morry Schwartz.

The time had come to define the brand apart from the man – to bottle the Morry Schwartz magic to future-proof a counterculture icon. In order to continue an extraordinary run of success, we needed to define and name a new masterbrand, as well as clearly articulate the relationships between this new entity and a host of ever-expanding publishing brands.

MAUD partnered with Schwartz on a programme of work to define its brand blueprint, map a coherent brand architecture and create a visual identity for a new masterbrand.

In collaboration with Public Office, we developed a concept which celebrates founder Morry Schwartz’s roots in 1960s and 70s underground culture. Inspired by Schwartz’s personal archives, we adapted and updated vernacular from protest movements, and worked with the renowned type designer Radim Peško to modify his typeface Girott to create a bold logotype that borrows traits from makeshift signage while retaining characterful and distinctive elements. The simple, confident typographic language extends across Schwartz’s diverse touchpoints, supported by a monochromatic colour palette, which, in its simplicity, serves to highlight Schwartz’s ongoing commitment to stand for truthful and transparent reporting in a time of mistrust and fake news.

We then developed a simple, straightforward and coherent website to echo these notions.

 

 
 
 
 
Photography: Emma Phillips
 
 
 
 

MAUD

 and Schwartz
Putting the black and white back into news: a brand blueprint, architecture and visual identity for Australia’s most fearless publishers.

For more than 40 years, Schwartz Media has built a reputation for publishing the highest quality writing and journalism in the country through titles including The Saturday Paper, The Monthly magazine, Quarterly Essay and Australian Foreign Affairs, guided by its progressive visionary: Morry Schwartz.

 
 
 
 
 
 
Photography: Emma Phillips