Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

Sydney Dance Company

23 September, 2019
To coincide with the 50th year of Sydney Dance Company, Maud has led the redesign of their online presence.

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.
Gallery
1 of 22
Representing Australia’s leading contemporary dance organisation, when they’re not on stage.

Maud’s partnership with Sydney Dance Company began in 2015. Since that time, in collaboration with Ann Dunn (Executive Director), Rafael Bonachela (Artistic Director) and the Sydney Dance Company board, we’ve developed and implemented a comprehensive update to the brand strategy and identity. Working with the senior leadership team we’ve defined a vision and purpose for The Company that works to align all parts of the organisation and cement The Company’s role in the Australian arts community.

An audience is the life blood of any arts organisation. For Sydney Dance Company, their audience spans the entire public, participating in everything from open dance classes, to the schools program, to attendance at their world class seasonal performances. At each end of the spectrum, the Sydney Dance Company brand needs to perform differently in order to attract maximum participation. With limited marketing funding, the brand needs to stretch from something representative of an elite contemporary art form, to something that is open and accessible for amateur or aspiring dancers. Furthermore, in order to maximise marketing communication effectiveness, the brand needs to maintain its strength and prominence through consistent execution.

The 50th Anniversary of Sydney Dance Company was an important milestone that prompted the brand redesign. With the aim of establishing a design language and system that would see the brand through the next 50 years we created a visual identity that is adaptive to context and provides the stage on which content and message perform.

“Maud took the time to really get to know us.”
Anne Dunn, Executive Director, Sydney Dance Company
 
 
 
 
 
 
 
 
 
 
 
 
 
 

MAUD

 and Sydney Dance Company
Representing Australia’s leading contemporary dance organisation, when they’re not on stage.

Maud’s partnership with Sydney Dance Company began in 2015. Since that time, in collaboration with Ann Dunn (Executive Director), Rafael Bonachela (Artistic Director) and the Sydney Dance Company board, we’ve developed and implemented a comprehensive update to the brand strategy and identity. Working with the senior leadership team we’ve defined a vision and purpose for The Company that works to align all parts of the organisation and cement The Company’s role in the Australian arts community.

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The brand identity is adaptive to context, and provides the stage on which the content and message perform.

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“Maud took the time to really get to know us.”
Anne Dunn, Executive Director, Sydney Dance Company