Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.

Australian Cannes Young Lions

1 April, 2019
David Park is judging the Cannes Young Lions competition, which will send finalists to compete at Cannes Lions Festival Week in June.
Gallery
1 of 18
A modern-day bank for the self-directed.

When UBank was created in 2008, it was Australia’s first online only bank – the original category challenger. Then all the other banks went online and UBank suffered an identity crisis and needed repositioning. Strategic analysis identified a clear point of difference: smart products with great rates – a modern approach to banking which appealed to a self-directed customer.

UBank has a stripped back approach to banking – no locations, no gimmicks, no waffle. It actively encourages people to borrow less. To reflect its less is more philosophy, the visual identity is an exercise in reduction.

It follows basic design principles – a recognisable logo, a functional type face, restricted colour palette and structured design. In the Modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.

The core idea of removing the unnecessary spans all facets of the business, from small-scale collateral to a head office fit out. Since the rebrand the Net Promoter Score has increased from -6.9 to +18.8 (400%), and UBank is well on its way to meeting its ambition to become Australia’s most referred bank by 2020.

“We got people internally on board much faster with far less resistance because we worked together as a team, rather than us writing a brief and Maud handing it over. It was a very collaborative process. ”
Jo Kelly, CMO
 
 
 
 
 
 
 
 
 
 
 
 
 

MAUD

 and UBank
A modern-day bank for the self-directed.

When UBank was created in 2008, it was Australia’s first online only bank – the original category challenger. Then all the other banks went online and UBank suffered an identity crisis and needed repositioning. Strategic analysis identified a clear point of difference: smart products with great rates – a modern approach to banking which appealed to a self-directed customer.

 
 
 

In the modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.

Read full case study
 
 
 
 
 
 

The core idea of removing the unnecessary spans all facets of the business, from small-scale collateral to a head office fit out.

Read full case study
 
 
 
 
 
 
 
 
“We got people internally on board much faster with far less resistance because we worked together as a team, rather than us writing a brief and Maud handing it over. It was a very collaborative process. ”
Jo Kelly, CMO