UnLtd: launch MOOD
We've been working with UnLtd to create MOOD – a range of mood enhancing teas with all proceeds going towards youth mental health programs.
Gallery
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Scope of work
A modern-day bank for the self-directed.
When UBank was created in 2008, it was Australia’s first online only bank – the original category challenger. Then all the other banks went online and UBank suffered an identity crisis and needed repositioning. Strategic analysis identified a clear point of difference: smart products with great rates – a modern approach to banking which appealed to a self-directed customer.
UBank has a stripped back approach to banking – no locations, no gimmicks, no waffle. It actively encourages people to borrow less. To reflect its less is more philosophy, the visual identity is an exercise in reduction.
It follows basic design principles – a recognisable logo, a functional type face, restricted colour palette and structured design. In the Modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.
The core idea of removing the unnecessary spans all facets of the business, from small-scale collateral to a head office fit out. Since the rebrand the Net Promoter Score has increased from -6.9 to +18.8 (400%), and UBank is well on its way to meeting its ambition to become Australia’s most referred bank by 2020.
“We got people internally on board much faster with far less resistance because we worked together as a team, rather than us writing a brief and Maud handing it over. It was a very collaborative process. ”Jo Kelly, CMO
MAUD
and UBank A modern-day bank for the self-directed.
When UBank was created in 2008, it was Australia’s first online only bank – the original category challenger. Then all the other banks went online and UBank suffered an identity crisis and needed repositioning. Strategic analysis identified a clear point of difference: smart products with great rates – a modern approach to banking which appealed to a self-directed customer.
In the modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.
The core idea of removing the unnecessary spans all facets of the business, from small-scale collateral to a head office fit out.
“We got people internally on board much faster with far less resistance because we worked together as a team, rather than us writing a brief and Maud handing it over. It was a very collaborative process. ”
Jo Kelly, CMO
A no-nonsense approach to organic wine.
Bill Byron Wines is a new organic venture by the Findley Estate – a large-scale, family-owned vineyard in Mudgee, NSW.
William Byron Findley, known to his mates as Bill Byron, planted the vines in 1998 with the hope of producing enough wine that his family would never go dry. The 60-hectare vineyard, one of only a handful to be Certified Organic in Australia, is now tended by his son and daughter-in-law.
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