Projects
 
 
 
About
We are a team of designers, developers, writers, producers and strategists based in Sydney and Melbourne. We’re entrusted with some of Australia’s most iconic brands including David Jones, Australia Post, Telstra, Sydney Dance Company, NIDA and Kaldor Public Art Projects.

As part of Accenture Interactive we design in detail and deliver at scale.
 

What we do

We work with people and businesses to help them in the evolution, reinvention or creation of their brand. We apply strategic thought to deliver effective design solutions across sectors at every scale.

How we do it

An enduring brand has the ability to stand the test of time whilst remaining flexible to changing consumer behaviours and market dynamics. When designed well, it forms a system of reusable elements, guided by clear rules and frameworks, coherently organised to enable the organisation to move faster and achieve a shared vision or purpose.

Selected clients

ABC
Australia Post
Bates Smart
Bill Byron Wines
Boabel
BPAY
Bruce Duyshart
Carlton & United Breweries
Coca-Cola
David Jones
Diageo
Droga5 New York
Edgeboard
Finch
Foxtel
Gang of Four
Google Zoo
Henry Wilson
Holden
InForm
IPOH
Jurlique
Matter
Kaldor Public Art Projects
Lendlease
Meanwhile

Mike and Michael
Monash University
NIDA
Nomad
NRMA Insurance
Project 49
Ringle 39
Schwartz
Sean Izzard
Single Origin
Solotel
Spa Q
State Library of NSW
Suncorp
Sydney Dance Company
The Choice Foundation
The Pool Collective
Three Over One
Tim Roodenrys
Toby’s Estate
Tony Ferguson
UBank
University of Sydney
UnLtd.
Westmead Fertility Clinic

 
 
Contact

Get in touch

 
 
 
MAUD
 

Maud notes

 

We’re Hiring

2 July, 2019
We're looking for a Senior Account Manager to join our Melbourne studio.

Making Art Public

7 June, 2019
50 years in the public eye. We’re honoured to support John Kaldor and the team at Kaldor Public Art Projects in celebrating their 50th Anniversary.

Project 34: Asad Raza, Absorption

17 May, 2019
Congratulations to Asad Raza and Kaldor Public Art Projects, on the launch of Absorption. We’re very proud to be part of the team.

7am Podcast

1 June, 2019
Are you listening? Maud worked with Schwartz Media on the successful launch of their daily news podcast, 7am.

We’re Hiring

1 March, 2019
We’re looking for an Office Manager / EA to cover a 12-month maternity contract to join our Sydney studio.

Australian Cannes Young Lions

1 April, 2019
David Park is judging the Cannes Young Lions competition, which will send finalists to compete at Cannes Lions Festival Week in June.
Gallery
1 of 17
Changing perceptions of Australia’s oldest University
The University of Sydney is the first and oldest university in Australia. It was the first to accept women (almost ten years before Oxford or Cambridge), and the first to welcome people of multiple ethnicities and religions. It is built on a heritage of progressive attitudes. Over time, perceptions of the University had become stuck in the past and it was widely regarded as staid and elitist. In a competitive and homogenised market, it was losing ground to more distinctly branded competitors. Maud needed to establish a brand befitting of the University’s forwardthinking nature and pioneering work.
Inside its walls the University is teeming with life: leading international minds collaborate to tackle the world’s most urgent issues in world-class research facilities, while students challenge assumptions and become catalysts for change. It is an engine room of the long-term sustainable advancement of society, challenging the status quo and leading the way in critical thinking.
Our brand solution was to bring the inside out. We exposed the ground-breaking work and attitudes within the University’s walls to form a brand created by them. A flexible design system consisting of two key elements responds to this dynamic hub of innovation.
Process driven design uses process marks and type to reflect the University’s dedication to the process of discovery and critical thinking. Reminiscent of textbooks and other hard-working collateral, process inspired design embodies the notion that education and research is a perpetual commitment to the big questions that stand before us.
 
Language driven design creates a personality to frame the work being generated within the University’s walls. Provocative statements communicate the University’s ideas and values and create dialogue, cementing the University’s position as a platform for public engagement and debate. The statements, executed in a family of expressive typefaces, build the confident point of view necessary for the University’s leadership position.
 
Imagery plays an important role in how the University is perceived. To set it apart from the staged and corporate approach of similar institutions, we built a contemporary image library that captures the campus and its people in a natural, engaged way. Abstract imagery is used for discipline-specific communication.
“Maud’s transformation of our identity has changed perceptions more than we could have hoped for. It is changing the University culture as we speak.”
Marian Theobold, Head of Marketing, The University of Sydney
 
 
 
 
 
 
 
 
 
Photography: Irenaeus Herok
 
 
 
 

MAUD

 and The University of Sydney
Changing perceptions of Australia’s oldest University

The University of Sydney is the first and oldest university in Australia. It was the first to accept women (almost ten years before Oxford or Cambridge), and the first to welcome people of multiple ethnicities and religions. It is built on a heritage of progressive attitudes. Over time, perceptions of the University had become stuck in the past and it was widely regarded as staid and elitist. In a competitive and homogenised market, it was losing ground to more distinctly branded competitors. Maud needed to establish a brand befitting of the University’s forwardthinking nature and pioneering work. 

 
 
 
 

We exposed the ground-breaking work and attitudes within the University’s walls to form a brand created by them.

Read full case study
 
 
 
 
 
 
Photography: Irenaeus Herok
 
 
 
 
 
“Maud’s transformation of our identity has changed perceptions more than we could have hoped for. It is changing the University culture as we speak.”
Marian Theobold, Head of Marketing, The University of Sydney